Production Features of the Lego Company History

The company began to expand in new frontiers of the plaything industry. Four decades ago LEGO began to target girls with the adding of furnishings and dollhouses; in 1974 that introduced the first individuals figures, known as Minifigures; in addition to 1979 this expanded in to space with sets displaying astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of earrings elements marketed to young girls. This era also noticed the creation of a administration structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen subscribing the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1972s also found the introduction of a method that allowed customers to pick out certain bricks they desired to purchase and create their own products, rather than get pre-made kits; this was popular with adults, as well as kids. In the same decade, Seglar branched out into old territory while using Castle motif, and in 80 the company added its first teach sets to its selection.

In 1989 Lego released the Pirate subject, and with it a number of pirate delivers, wasteland islands and treasure. The corporation also enhanced its array of facial movement, adding beards, eye areas and lip stick in addition to the standard two sight and smile. Some more mature Lego coin collectors resented these kinds of changes, choosing the more basic faces of earlier versions.

As Seglar expanded to a huge international corporation, completely to find ways in order to meet the requirements of its big why play with lego name clients like Concentrate on, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster transport times. To keep up with these requirements, the company begun to reduce total production coming back new products by causing more consumption of computerized set up systems.